In a traditional display campaign, the advertiser must provide the engine with elements in each ad format and size that they want to be eligible for in the auction. Smart display, however, takes advantage of dynamic ad creation to combine the advertising components provided by the manager.Smart display means less time to create items and less time to test item combinations, as Google will automatically test and optimize the ad format for you.When should you use smart Display Network campaigns?If you want to expand your customer base and increase overall brand awareness. Smart Display campaigns help you reach people at all stages of the buying cycle (from “interested in” to “ready to buy”) and especially those who are most likely to convert.These campaigns go beyond basic remarketing display campaigns to help you capture people much earlier in the buying process.If you want to quickly set up and optimize campaigns. Save you and your team time and resources by streamlining ad management.After uploading the basic item requirements, the system will handle item creation and Egypt Phone Numbers List optimization testing by automatically resizing images and creating multiple combinations of ads based on the copy and images you provide.If you want to experiment with different ad creatives and find out which combination of elements works the most.These campaigns ultimately streamline ad testing, yes, but they also provide transparent feedback on ad performance over time. This means you can track exactly what is working and use those results to inform the design and creation of future assets.Smart display targeting optionsSmart Display ads use automated targeting and are incompatible with audience and user list targeting, which means you can't control which audiences, websites, or placements your ads appear to.Automated targeting uses performance data to drive conversions with a combination of 2 targeting methods:Automatic remarketing - Automatically includes anyone who has visited your website beforeAuto Targeting - Catch customers in the middle of the funnel by identifying the best targeting to reach your most likely customers Even though it might seem scary not to control your audiences, you have the option of managing the places your ads aren't showing with: